The Houston Zoo was looking to boost conversions and lower costs for their PPC account, and SEMRUSH made sure they were on the right track for success…
About Zoo Lights:
Zoo Lights is an annual event put on by the the Houston Zoo. This event aim to bring out individuals in the Houston metro and surrounding area to the local zoo to view their Holiday lights exhibit.
About the Campaign:
As always, I began by getting to know the business and familiarising myself with its overall marketing objectives. Having clearly identified what the Houston Zoo wanted to achieve from paid search, I built a strategy to deliver the Houston Zoo’s campaign targets and KPIs, which included boosting conversion and lowering costs.