Theater Under the Stars
How I’m offering this paid search (PPC) client the best in Ad position performance and helping their ROI in digital marketing grow exponentially …
About Theatre Under The Stars:
Theatre Under The Stars is a Houston based non-profit institution dedicated to enriching life through the experience of quality musical theatre and positively impacting lives beyond the stage through innovative education and community outreach initiatives.
About the Campaign:
By focusing their paid search budget on brand protection – targeting brand+ keywords, Click were able to position the TUTS brand at the top of searches which had slowly been filling with large online retailers at a cost to TUTS organic visibility. This strategy, researched exhaustively and tailored to TUTS’s specific needs was able to exceed expectation.