Lux Style and Design
I used paid search (PPC) to increase clicks and drive down costs for this local designer, increasing click-through-rate (CTR) by 161% …
About Lux Style and Design :
Lux Style and Design is a talented roster of designers and stylists that caters to various audiences in the Houston metro area.
About the Campaign :
I began by getting to know the business and identifying what it wanted to achieve from its paid search campaign. With clearly-defined objectives in place, I built a strategy to deliver Lux Style and Design’s campaign targets and KPIs, which included driving relevant and targeted traffic to its website and maximising its budget.