Loyalty is Timeless
I combined paid search (PPC) and remarketing to more than double conversions within the first three months of managing this brand’s campaign...
About the Campaign:
I reviewed the whole account thoroughly to identify problem areas and hidden opportunities. Starting with cleaning out the structure, I tightened the Ad Groups making them more concise with highly keyword dense ads, which significantly improved the account’s health and overall Quality Score. I also restructured all foreign country campaign targeting, dividing each territory into a separate campaign and adding more detailed location lists.
We followed that with improvements to keyword targeting, significantly expanding reach, and increasing clicks by 100% in the second month. Alongside keyword expansion we continuously expanded negative keyword lists to improve traffic quality. As a result, the conversion rate improved by 48% in the second month which, with the increased volume of traffic, resulted in 90% more conversions in total.