Why Use SEO on Your Website?
SEO can be a time consuming, difficult and frustrating experience. Many webmasters abandon the process altogether, but there are many good reasons why you should pursue SEO for your internet website.
A large amount of consumers use the internet first when attempting to find local businesses. If your website appears high in the search rankings for your business type, then you are likely to generate a lot of extra business. Before the internet was widespread, word of mouth was probably the strongest marketing tool, but in this digital age, people now perform their own research using search engines. The information and websites they find when doing this search will govern what purchases they make. It is critical for your business to have good search engine rankings.
Research has shown that over 80% of users will click on results that appear on the first page. Less than 5% will click on any result past the third page. If your business is not on the first page of the search results, you are losing out on a very large amount of potential business. The sheer volume of traffic that passes through search engines is enormous, you cannot afford to miss out on capitalising on this lucrative source of customers.
SEO can have incredible benefits, but neglecting SEO can cause some critical problems. Consider the following examples.
Your current customers may be attempting to locate contact information for you online, so they type in your product name into the search engines. If your competitor ranks higher, they may visit his website and contact them. Congratulations, you have lost a valuable customer.
You may have also recently updated your website, but failed to consider on page SEO. All the inbound links you have previously built are now pointing to a page URL that no longer exists. People who click those links are now seeing an error page. A lot of potential business has been lost.
These are just some examples where neglecting SEO for your site can cause problems. If you perform SEO correctly, your business and profits can be transformed. It does not need to be a laborious, frustrating and expensive process. Committing a set and consistent amount of time each and every day will bring rewards in a matter of weeks. Whether you are new or experienced is not important. Even if you know very little about SEO, you will learn by doing. As time goes by, your expertise will improve, and so the positive effects on your business will get even greater.