5 Ways to Use Social Media to Build Your Business

5 Ways to Use Social Media to Build Your Business

Ok, business owners, let’s get serious here. What are you doing to build your businesses? I
know you have a website for brand promotion and recognition, right?! Maybe you own a cute
little restaurant, run a staffing company, or work in consulting of some kind. Hopefully you’ve
done the leg work to get your businesses up and running…but have you thought about using
Social Media as an avenue to build and expand? YOU HAVEN’T?! WHAT CENTURY ARE
YOU LIVING IN?!!

Facebook, Twitter, Instagram, YouTube, Pinterest, Reddit, Tumblr, LinkedIn. Let’s start by
recognizing that within the past seven years, these sites have accrued enough potential customers to change the face of entrepreneurship as we know it – and you need to tap into that market! Don’t believe me? Check out https://coschedule.com/blog/social-media-statistics/ for some important social media statistics that should change your tune!

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I’m not going to beat you over the head with numbers, but here are a few strongly-framed suggestions to maximize your social media footprint:

Create & Integrate.  First off, you must create pages/feeds/sites/channels that will provide appropriate brand recognition.  As entrepreneurs, I won’t impress upon you the need to have a plan of attack before jumping in.  After you create, integrate! This is done by embedding different feeds or links leading back to website so that consumers can immediately gain access to what you have to offer.

Engage.  Social media allows you the ability to connect with a wide market, allowing you to directly engage with customers and appeal to their interests.  Entertain them with your content, be forthright with feedback! Nurture these connections now – reap the benefits through brand promotion.

Advertise.  Duh!  Direct marketing is an avenue to be used through social media, just try not to go crazy.  Email blasts and text blasts are still viable methods of getting the word out, so use that to your advantage!

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Promote.  Once you have the attention of your customers, it might be good to use social media for customer-grabbing promotions! Need I say more?  I will anyway – build a base through customer satisfaction, expand that base with promotions.

Serve Your Customers.  A critical piece of the puzzle.  Another benefit of engaging through social media is the all-important feedback loop.  Both you and the customer benefit from open and honest communication, so make sure to provide methods for your audience to get in touch with you!

With these strongly-framed suggestions combined with the qualities I know you have as entrepreneurs (see Qualities), I know that you’ll be on the right path to maximizing the use of social media to build your brands – Business is an Adventure!

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