Text Blast vs Email: Who reads emails ANYWAY???...
Trying to grow your business? Of course! The question is how. To the men and women enjoying a piece of the entrepreneurial pie, the answer is simple: customer satisfaction. Raising awareness of your brand through advertising is no simple feat, but the word of a satisfied customer has the same marketing power as a billboard if utilized correctly. Therefore, connecting with your consumer base is key to developing and applying useful strategies toward the growth of your business endeavors.
So how do you connect? When trying to determine the Voice of the Customer (VOC) – the wants, needs, likes and dislikes of your customers – simple is always best. In today’s fast-paced society, however, the technological advances in advertising and customer relations have increased exponentially.
Word-of-Mouth. The oldest, simplest form of marketing [and the most powerful], word-of-
mouth advertising occurs naturally but without true control or filtering.
Email. Electronic mail, or email, has been around since the 1960s and has become a primary form of extended communication for those in the world today. Email connects businesses with their consumer base easily, but there is one major disadvantage to the customer: attentiveness. With the creation and evolution of the cellular device, 21 st century consumerism has become more of a campaign, requiring shock and awe tactics combined with convenient purchasing
power. Extended responses from the customer will come few and far between these days.
SMS (Text blast). Short messaging service, or SMS, has become the tip of the spear for communications worldwide. Recognized mainly through its use on mobile devices and social media, the text message relays information quickly with the same ease of access as email. Once connected, the use of the text message encourages direct interaction from the customer, allowing immediate yet inexpensive feedback that could lead to increased purchasing intent. Sent in mass to your consumer base, text blasting creates instant brand recognition and raises brand awareness through a personable means.
Since word-of-mouth is naturally occurring, what method would be best for today’s business owners? While email allows you the ability to connect with your customers, you may lose them with drawn-out information and the need to go through extra steps to respond. The text blast, in contrast, keeps the customer’s attention while providing an immediate means to respond. In short, no more boring emails to read through. As you can see, entrepreneurs that step into the 21st century through the strategic use of text blasting will be on the fast track to success in their endeavors – check out the websites listed below for more information. Marketing isn’t simple, but we are armed with many different means to obtain our goals. Keep up the great work - business is an adventure!