Advantages of Networking: It's Not What You Know....

Advantages of Networking: It's Not What You Know....

 

Why do we have friends? Some of us may be able to answer this question with relative ease while others may be able to peel back the multiple layers of complexity this question offers. For the rising entrepreneur, understanding the importance and benefits of networking is critical to ensuring the success of their endeavors. To paraphrase a well-known saying, it’s not only what you know… But before we dive into networking from a generic standpoint, let’s head back to that question...

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–Why do we have friends? There are physical, social, psychological and socio-economic aspects of friendship, to name a few. But to break it down for the needs of today’s businessman and businesswoman, I’ll apply the ever-important KISS principle [Keep it Simple, Stupid] to relay the absolute importance of networking. With friends, we can expand. This expansion can be quantified in many areas [the benefits] but qualified in just one area – the growth of your business.

What are some of the benefits of networking? From a professional standpoint, creating genuine contacts both inside and outside your area of expertise and utilizing open and honest communication provides three important advantages to the entrepreneur: perspective, exposure, and feedback.

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Perspective. With networking comes different thought processes regarding how a business should be run. By filtering your ideas through these processes your contacts could open the door to different paths to grow your business. Perhaps some windows as well…
Exposure. Most entrepreneurs understand naturally that exposure is key to success. A strong network expands your “brand” – possibly to markets outside of your current purview.
Feedback. A strong network is important for a great reason – a sounding board. Feedback is as critical to a burgeoning business as it is to a well-established one. Having honest feedback about the positive and negative aspects of your endeavors keeps your senses sharp and your direction clear.

From the owner of the local restaurant to the CEO of a global investment corporation - the business network is seen as a powerful tool towards future success. By understanding and harnessing the positive power of the business network, today’s entrepreneurs are taking a confident step in the right direction towards the growth of their businesses. Remember that business is an adventure – it’s always good to have a compass!

Text Blast vs Email: Who reads emails ANYWAY???...

Text Blast vs Email: Who reads emails ANYWAY???...

Link Building Strategies

Link Building Strategies